Friday, 3 August 2012

Friday Review

The Good...

This is a lovely little video about a Jewish memorial by award winning Russian compositer and 3D artist Efim Armand. Its a rather simple beautiful architectural piece created in 3Ds Max and Vray with lovely camera movements and pacing. Someday I would very much like to aspire to this level of 3D mastery or at least get a better understanding of cameras to get some more realistic effects in there. Its rather inspiring although makes going back to work on my own project slightly disheartening...

Memorial from Efim Armand on Vimeo.

The Bad and The Ugly

..or it did until my good friend and fellow animator Kieran Baxter brought this gem to my attention. This video is the actual 3D fly-though for the proposed V+A museum in Dundee. I understand that it is supposed to be an online interactive piece which would be fine but promoting it as an architectural visualisation film its a prime example of everything I'm trying not to do and what I think is wrong with architectural visualisations. From the insipid music to the unnecessary camera movements it feels dated and rather nauseating, removed and un-engaging. With exactly a week to go to this very hour I may not have a finished polished piece but at least it feels more creatively inspired than this. Enjoy? 


  1. The music I can take but the camera is awful. They should study some cinematography. The viewer should be unaware of the camera, and in this you can barely focus on anything but the camera.

  2. Mark I wholeheartedly agree! X

  3. What really bothers me about this and what makes it so hard to watch is that someone was probably paid a lot of money to make that. I agree with you Mark, the camera pulls your focus ;) in the worst possible way. I thought the jitter was due to the video buffering in the background - I then realised (to my horror) that it was the actual camera animation.

    The piece as a whole, feels very lazy, excluding the modelling time, that camera move couldn't have taken more than 15 or 20 minutes to set up!

    I look forward to seeing what your final piece looks like as I know it's going to be something quite excellent!

    Good luck with the last push!